Mehmet DemirbaşSamsung’s strategy to strengthen the competitive position in the smartphone world is coming to the agenda again with the long-discussed Exynos chipsets. Galaxy S25 series, which is expected to be introduced soon, will reportedly include both Exynos and Qualcomm chipsets as in the S24 series. This model distinction draws attention as part of the strategy of offering different hardware options, especially in flagship devices.
Galaxy S25 and S25 Plus models will be equipped with both Snapdragon 8 Elite and Exynos 2500 chipsets according to Geekbench test results. The S25 Ultra model will be powered by Qualcomm’s Snapdragon 8 Elite chipset. This distinction shows that Samsung is following a flexible strategy to meet user needs in different markets.
Rumours are strengthening that this hardware difference will continue in the Galaxy S26 series. Leaks say that Galaxy S26 and S26 Plus models will come with Exynos processors. S26 Ultra will only have a Snapdragon chipset. This shows that Samsung has taken a decisive step to revitalise Exynos chipsets.
The New Era of Exynos: Samsung’s Strategic Move
The return of the Exynos chipset may not be limited to the Galaxy S series. Exynos 2500 chipset can also be used in Samsung’s new foldable devices Galaxy Z Flip 7 and Galaxy Z Flip FE models.
If this happens, these models will take their place in the technology world as the first foldable devices equipped with Exynos chipsets. Considering that foldable devices appeal to a more limited user base, this could be an important opportunity for Samsung to retest Exynos chipsets.
Samsung’s efforts to reintroduce Exynos chipsets into the product range are not limited to advances in technology and engineering. There are important reasons behind this strategy in terms of cost management.
In a period when Qualcomm raised prices for Snapdragon chipsets and the cost of imported components increased with the depreciation of the Korean currency, Exynos chipsets offer a solution that can provide Samsung with a cost advantage. With this move, Samsung aims to control costs and maintain profit rates, especially in a low-margin sector.
