Erencan YılmazSamsung Display made a significant impact at IAA Mobility 2025 with its unveiling of a next-generation digital cockpit, signaling a major leap forward in automotive display innovation. As the only panel manufacturer featured at the event in Munich, Samsung Display showcased its commitment to redefining in-car experiences for autonomous vehicles, leveraging its advanced OLED technology throughout the interior.
Samsung Display continues to revolutionize automotive displays
At the heart of the new cockpit is a 10.25-inch cluster display for the driver, which smoothly retracts into the dashboard when not in use. This design not only maximizes interior space but also aligns with the industry’s ongoing push for cleaner, more adaptable vehicle interiors.
The central console features a distinctive 14.4-inch L-shaped OLED panel, providing intuitive access to essential controls such as climate settings. The form factor isn’t just visually unique; it demonstrates the versatility of OLED technology in adapting to ergonomic and aesthetic demands. Samsung Display’s ongoing development of custom OLED solutions, including a 9.45-inch circular OLED for the latest MINI electric models, underscores its flexibility and industry reach.
Rear passengers are offered an elevated entertainment experience with a 9.4-inch round display and an expansive 30-inch rooftop panel boasting a cinematic 32:9 aspect ratio. This large-format display not only serves as an immersive entertainment hub but also delivers key information, like interior temperature and trip details, via its side sections.
Samsung Display’s presence and innovation at IAA Mobility 2025 reinforce its position as a leader in the evolving automotive sector. By focusing on premium OLED solutions, the company is strategically expanding its role in the automotive supply chain, anticipating substantial growth in the market for in-car displays. As demand for advanced, integrated cockpit experiences rises, Samsung Display’s technology and vision position it at the forefront of this transformative shift in mobility.
Source: Samsung Display
