Samsung is said to be planning a platform-like approach to artificial intelligence in its next Galaxy S26 series, with a broader range of AI models and capabilities to be made available to users. The substantial change was foreshadowed by Won-Joon Choi, chief of Samsung’s smartphone division, in a recent Bloomberg interview.
The development implies that Samsung could follow Apple’s strategy for integrating AI, with Galaxy S26 users having the option to select from multiple AI intelligent assistants, not just Google’s Gemini. The strategic development highlights Samsung’s desire to drastically improve its AI capabilities, with more user choice and customization being made available in the fast-developing area of on-device intelligence.
Adopting a multi-AI model strategy
Based on interpretations of Choi’s words by tech media, Samsung is going to adopt a more pluralistic AI ecosystem beginning with the Galaxy S26 series. This strategy would enable users to choose their preferred AI model or assistant, similar to having different apps on a platform. This would be a shift from a single, pre-chosen AI solution, potentially leading to a more varied and adaptive AI experience for users. The goal is to develop a solid AI framework that facilitates multiple AI models and assistant experiences.
Sources reveal that Samsung has already set the foundation for this AI framework. With this new organization, Samsung is trying to enhance the competitiveness of its AI models by not just multiplying the quantity of available AI models, AI agents, and AI skills, but by also making the user experience smooth and intuitive. This two-pronged emphasis on quantity and quality of AI offerings is key to gaining a leadership position in the smartphone market that is becoming ever more AI-dependent.
Strategic partnerships and upcoming unveilings
Choi’s interview also alluded to current negotiations between Samsung and other AI firms, indicating that the company is already pursuing collaborations to enhance its AI environment. These partnerships are likely to introduce a range of capabilities and niche AI functions to the Galaxy platform. Additional details on these partnerships and the extent of Samsung’s AI plans are likely to be shared nearer to the release of the Galaxy S26 series.
This strategic shift to a more open and diverse AI platform reflects a wider industry trend in which device manufacturers increasingly see the value in providing choice and serving diverse user demands for artificial intelligence. By enabling users to select their preferred AI models and have access to a broader set of AI skills, Samsung seeks not only to keep up with but also to define new benchmarks for on-device AI integration and intelligent user interaction.
Source: Youtube