Samsung Microwaves criticized for lack of horizontal rotisserie feature

Samsung, a brand that prides itself on feature-packed home appliances, is apparently under fire for a puzzling omission in its microwave oven range: the absence of a horizontal rotisserie grilling feature. This feature, deemed essential by many cooking aficionados for ensuring evenly cooked and perfectly browned dishes, is noticeably missing from Samsung’s microwave lineup, unlike others like LG who have included it for years.

The omission is a concern for consumers looking for a versatile kitchen appliance that can provide restaurant-quality grilled meals at home. The functionality gap potentially underscores a disconnect between Samsung’s general reputation for innovation and the particular demands of a subset of its target market, specifically those valuing culinary precision in home cooking.

The Significance of Even Grilling

For foodies and home cooks, being able to quickly grill foods inside a microwave oven is an extremely appreciated feature. The best way to achieve evenly cooked grilled foods, like chicken or kebabs, is by using a microwave that has a horizontal rotisserie. In these systems, food is safely positioned on a long rod, which subsequently rotates gradually and horizontally within the microwave. This steady, even rotation disburses the heat from the topside grilling element evenly to all sections of the food, resulting in an even cook and favorable browning.

Samsung’s Current Strategy and Its Weaknesses

Unfortunately, Samsung microwave ovens do not presently have this horizontal rotisserie feature. Samsung microwaves do come with a “multi-function rotating rod attachment”. Although this attachment does provide rotation, the way it’s designed makes the food rotate vertically and not horizontally. This important difference in the direction of rotation results in uneven heating: the top portion of the food is always nearer to the grilling element and, as a consequence, gets more heat, while the bottom portion is away from it and gets less.

The outcome is food that cooks unevenly, with some areas quite overdone and others undercooked, falling below the expectations of users who demand consistent grilling performance. This seeming omission is a consideration for prospective purchasers who value multi-functional cooking abilities in kitchen appliances. Since rivals have provided the ability for a long time, Samsung might have to fill this void to provide for the complete range of consumer cooking requirements and solidify its status as a provider of complete home appliance solutions.

Source: Sammobile

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