Erencan YılmazSamsung announced that it will be present at IFA 2025 in Berlin, Germany, between September 5th and 9th. Samsung will host a press conference on September 4th at 11:00 AM CEST at CityCube, Berlin, where it will discuss its vision for the future of the connected home. The highlight of Samsung’s exhibit will be the “transformative opportunity of AI in the home,” demonstrating how its products and SmartThings platform integrate nicely.
Focus on AI and SmartThings
Samsung’s announcement does not get into product specifics, but it is apparent that IFA 2025 is all about AI-driven home solutions. Samsung states that company executives and partners will exchange concepts regarding the new developments that are “redefining the connected home.” This will involve showing how AI-powered home appliances and smart services simplify everyday life, ranging from energy management to customizing routines.
The press conference will center on Samsung’s new and existing AI-enabled appliances. These include the Bespoke AI refrigerators with “AI Vision Inside” which have the ability to identify food items, and AI-powered smart laundry machines which utilize AI to enhance washing and drying cycles. Samsung will demonstrate how these products integrate with its SmartThings system to provide a connected and smart home.
Following the press conference, guests will have an exclusive opportunity to experience Samsung’s “immersive showcase” prior to it being available to the public. The hands-on experience will allow media and industry partners to witness how AI is transforming daily life, particularly when it comes to convenience, entertainment, and home productivity.
This plan indicates that Samsung is utilizing IFA not for the typical mobile product unveilings, which were already revealed at a recent Unpacked event, but as a unique platform to demonstrate its smart home and AI appliance leadership. This aligns with IFA’s broader theme of “Innovations for All,” placing Samsung at the forefront of making AI-powered technology a normal part of everyday life.
Source: Samsung
